™Stage 01
Be found
Buyers research the problem, but your expertise is missing from the answers.
Explore the workBe found.
Be evaluated.
Be agreed on.
Fractional or project-based GTM work, built inside the workflows you already use, for a market where buyers and their AI agents research before they talk to you.
You don't want another platform. You want the work done.
The problem may be discovery, the proof buyers ask for, or a group that cannot agree. Where does your team feel the greatest friction?
Stage 02
Be evaluated
Interest is there. The proof each stakeholder needs is not.
Explore the workStage 03
Be agreed on
Your champion is convinced. The rest of the decision is still unclear.
Explore the workBe found.
Answer the questions buyers ask before they meet you.
We map the questions buyers and their AI tools ask, then build a content strategy for both: answer pages people and AI agents can cite, and a plan for which to publish first. Your team gets sourced content to review and publish, not a list of keywords.
A live buyer question map
It adapts as buyer signals change, so you always know which questions to answer first, for which buyer, and why.
- Questions grouped by buyer role, pain and buying job.
- Re-prioritized as new calls, searches and market signals come in.
- Existing answers, missing proof and a clear link to your solution.
Answer pages ready for review
Give people, search engines and AI tools a direct, readable explanation of your value.
- A buyer question, a direct answer and supporting proof.
- Clear claim boundaries and gaps for your experts to resolve.
- Human-reviewed drafts for your publishing workflow.
What we start with
Buyer conversations, existing pages, decks and case studies. Bring search or web analytics if available.
Scope, ownership and progress
- What work happens beyond writing?
- We review barriers to reading your site, including crawler access, sitemap, markup and rendering. The agreed scope can include search and AI-referral measurement, buyer-question baselines, content drafts and a dated report of changes.
- Who approves and publishes?
- We research and draft, with human review before handoff. We agree the reviewer, publishing owner and channels with your team before work starts. Your subject-matter experts resolve claims that need their judgment.
- How do we judge progress?
- Review which priority questions have usable answers, which proof gaps remain and what changed against the agreed visibility baseline. Search rankings and AI mentions are measured, not promised.
- Does this replace our SEO or content agency?
- No. We focus the work on buyer questions and proof. We agree who owns technical fixes, content production and publication so the engagement does not duplicate your existing team.
Fix
Remove barriers to reading your site: domains, crawler access, sitemap, page markup and rendering.
Measure
Set up search and AI-referral measurement, key actions and a dated change log.
Baseline
Test your buyer questions across AI engines. Record mentions, competitors, cited sources and gaps.
Publish
Turn the gaps into briefs and reviewed articles, LinkedIn posts or campaigns for the relevant channels.
Report
Repeat the checks against the baseline and show what changed, with dates. Visibility is measured, not promised.
Be evaluated.
Give each buyer the proof they need to move forward.
We connect each buyer’s job to the value your solution can support. Role-specific proof packs and honest comparisons give your team material for real evaluation conversations, with missing evidence made explicit.
Proof packs by buyer role
Help each stakeholder evaluate the part of the decision they own.
- Their buying job, questions and relevant value story.
- Claims grounded in your documents, with confidence and review.
- Missing proof and open questions, not invented answers.
A comparison buyers can use
Address the alternatives your buyers actually consider, including doing nothing or doing it in-house.
- Criteria that matter to the buyer, not a feature checklist.
- Supported differences and the limits of your evidence.
- A reviewed comparison page for your team to share.
What we start with
Sales questions, objections, existing proof, product documents and the alternatives buyers bring up.
Scope, ownership and progress
- Which roles do you cover?
- The roles in your buying group determine the work. A health system might need clinical, IT, finance and procurement proof. Those are examples, not a fixed package or a substitute for understanding your buyers.
- What if the evidence is missing?
- We mark the gap and the question your team needs to resolve. We do not create clinical validation, security certifications or financial results that your documents cannot support.
- Who handles sensitive claims?
- A person reviews every deliverable. Your team retains subject-matter, legal and compliance judgment. We agree the review responsibilities and what may be shared before delivery.
- What does useful progress look like?
- An agreed set of buyer questions has a reviewed answer or an explicit proof gap. Your team can see which role packs and comparisons are ready to use, and what still needs expert input. No conversion or revenue result is guaranteed.
Be agreed on.
Move beyond your champion to the whole buying group.
Account and buyer intelligence that goes well beyond enrichment. Enrichment tells you who is in the account; we show who decides, who signs, who can block and who is missing. Your team gets a buying group plan built from your ICP's buying signals, connecting each person to the proof they need and the next conversation to have. For program-led work, we also map the route to a decision.
Buying group plans across your deals
See the people, unresolved questions and next steps behind each opportunity.
- Stakeholder roles, missing people and decision dependencies.
- What each person needs to see, with confidence and unknowns.
- Where the deal stands, what changed and the next step.
A state pursuit map
Separate the buyer, applicant and route before committing effort to a government opportunity.
- Decision-makers and relevant program or procurement routes.
- Relevant dates, last-checked context and open questions.
- Paths such as a funded provider, state RFP or technology vehicle.
What we start with
One live deal, account notes, call transcripts and your team’s view of the stakeholders and blockers.
Scope, ownership and progress
- Does one live deal limit the engagement?
- No. One deal is the starting point, not the coverage limit. Buying group plans support your deals. We agree priorities, sequencing and depth before work begins. A state pursuit map covers one state at a time.
- How do direct, partner and government routes differ?
- A commercial buyer purchases your solution. A partner may enable access or delivery. A government program has its own applicant and procurement rules. We map the route rather than assuming a vendor receives a direct grant; your qualified experts verify eligibility and program interpretation.
- Who owns the relationship and next move?
- People lead this service, with agents supporting research and drafts. We prepare the plan; your team keeps account relationships, strategic decisions and execution. Review responsibilities and handoff are agreed in scope.
- How will we know the plan is useful?
- Look for missing stakeholders identified, unresolved proof needs made visible and a next step your team can review. A plan supports the decision process; it does not promise a contract, funding or an award.
One method. Shaped by how your buyers decide.
Commercial deals, government programs and client work each reach a decision differently. We scope the work around yours.
Commercial teams
Health systems, payers and employers
- The work
- Role-specific proof and buying group plans across your deals.
- The scope
- Start with one live deal. The people and proof shape the work.
Government programs
Federal and state programs, including RHTP
- The work
- A state pursuit map of decision-makers, routes and relevant dates, with sources and last-checked dates.
- The scope
- One state at a time. Other packages adapt to commercial or government settings.
Agencies and advisors
Consulting agencies and GTM advisors
- The work
- Buying group maps, role briefs and sourced proof for your client recommendations.
- The scope
- You keep the client relationship and strategic decisions.
Bring the context you already have.
CRM notes, decks and call transcripts, plus one person who can answer our questions. We agree access and scope with your team before the work begins.
Clear about what we know. Clear about what we won't promise.
We do not train models on your data.
A person reviews every deliverable before it goes anywhere.
- We won't promise pipeline, revenue, wins or awards.
- We won't send anything out before a person has reviewed it.
- We won't present a guess as a fact. Uncertainty is marked, with its confidence grade.
- We won't claim certifications or compliance we do not have.
- We do not give legal, compliance, funding or reimbursement advice.
- Your CRM and your team's judgment stay yours.
Before we get started.
We do the work. Agents support research and drafts on Be found and Be evaluated; people lead Be agreed on. A person reviews every deliverable before it goes anywhere, and open questions are marked for your team to verify.
No. Hire us and we run the work with Persona X behind it, or demo the platform and use it yourselves. Choose one or both when we talk.
Scope and price depend on the stage, buyer roles, available proof and breadth of work. We discuss deliverables, priorities, review responsibilities, timing and price before work begins. No fixed turnaround or retainer is implied by this page.
The CRM notes, decks and call transcripts you already have for the deal, plus one person who can answer our questions. We agree access and any CRM work with your team under your data governance.
Yes. Start with one live deal to establish the buying group plan, then apply the work across your deals. A state pursuit map covers one state at a time.
Your team supplies existing context and a person who can answer questions. Expert review depends on the claims and evidence involved. We agree the review responsibilities and effort with you rather than promising a fixed number of hours.
Bring the problem you need to solve. We agree which stage or combination of stages fits, what is included and what your team owns. Ongoing cadence and revisions are part of that scope discussion.
The pages, proof packs and plans draw on one sourced record of the buying group, rather than a separate brief for each asset. Each line carries a source and confidence grade, and a person reviews the deliverable.
Pick a stage. Bring one live deal.
Tell us where the work is stuck. We'll tell you what we would do next.