What is Persona X?

Persona X is an AI-powered platform that helps businesses create detailed buyer personas and customer intelligence from conversations and customer data. It analyzes customer interviews, feedback, and interactions to generate actionable insights and recommendations for marketing, sales, and customer success teams.

What data does Persona X collect?

Persona X collects information that you provide during the setup and use of the service. This includes user inputs for AI-generated personas, customer intelligence insights, and data from third-party services like Google Drive, with your explicit consent.

How does Persona X access and use Google Drive data?

If you choose to connect your Google Drive account, Persona X will request only the permissions necessary to provide the requested services. We will access and process files in Google Drive to generate customer personas and insights, but only with your explicit consent. Persona X strictly adheres to the principle of minimum necessary scope when requesting access to Google user data. You will always be informed of the specific data being accessed, and we will not use this data for any purposes other than those explicitly disclosed.

How is my data protected?

All data, including any information from Google Drive, is encrypted both in transit and at rest. Persona X uses embedding encryption and vectorization to protect your data, ensuring that it remains unreadable by unauthorized parties. We follow the security practices of our underlying platforms: Google Cloud Platform and MongoDB Atlas.

Does Persona X store my data?

Persona X stores user-generated content and associated metadata to provide services effectively. This includes data sourced from Google Drive, which will only be stored for the purposes outlined in this privacy policy. We do not store Google user data beyond what is necessary to deliver our services. All data is stored in US-based data centers.

Who owns the data I provide to Persona X?

You retain full ownership of all data provided to Persona X, including any data accessed from third-party services like Google Drive. Persona X does not claim ownership of any data provided by you or accessed through integrations with external services.

Does Persona X share my data with third parties?

Persona X does not share your data with third parties for marketing, advertising, or commercial purposes. Your data is used solely to enhance and deliver our services to you. We do not sell or transfer your data to any third parties, including advertisers, data brokers, or credit agencies.

Subprocessors: To provide our services, we work with the following trusted service providers:

- Google Cloud Platform (cloud infrastructure and data storage)

- MongoDB Atlas (database services)

- OpenAI API (AI processing services)

- Google Gemini 2.5 Pro (AI processing services)

- Perplexity API (AI processing services)

These subprocessors are bound by strict data protection agreements and only process data as necessary to deliver our services.

Human Access to Data

At Persona X, access to your data by our team members is strictly controlled and limited to necessary personnel only. Such access is granted only for purposes such as maintaining service security, troubleshooting issues, or when explicitly authorized by you. We ensure that all employees and contractors adhere to these policies through confidentiality agreements and regular training. Human access to your data will only occur under these specific, controlled circumstances, and we strive to minimize such access as much as possible.

Can I delete my data?

Yes, you can delete your account and all associated data, including any data accessed from Google Drive, at any time. Go to the account settings and follow the instructions to permanently delete your data.

What happens if there are changes to this privacy policy?

We may update this privacy policy from time to time. Any changes will be communicated to users via email notification at least 30 days before the changes take effect. Continued use of the service after the effective date constitutes acceptance of the updated policy.

How can I contact Persona X for more information?

If you have any questions or concerns regarding this privacy policy, including the use of Google Drive data, please contact us at team@personax.ai.

Data Retention Policy

Persona X retains your data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including providing our services, complying with legal obligations, resolving disputes, and enforcing our agreements.

Data Retention Categories:

Account and Profile Data: Retained for the duration of your active account plus 90 days after account deletion

User-Generated Content (Personas, Analysis): Retained for the duration of your active account plus 30 days after account deletion

Third-Party Integration Data (Google Drive files): Processed in real-time and not permanently stored beyond active session requirements

Usage and Analytics Data: Retained for 24 months for service improvement purposes

Support Communications: Retained for 36 months for customer service and legal compliance

You have the right to request the deletion of your data at any time, in line with applicable laws, as detailed in the "Can I delete my data?" section. Requests can be made through your account settings or by contacting us directly.

We periodically review all data we store and delete data that is no longer necessary for the purposes outlined, ensuring your information is not kept longer than necessary.

Data Security Incident Response

In the event of a data security incident that may affect your personal information, we will notify affected users within 72 hours of discovering the incident via email and account notifications. We will provide details about the nature of the incident, steps we are taking to address it, and recommendations for protecting your information.

By using Persona X and connecting your Google Drive account, you acknowledge that you have read, understood, and agree to this privacy policy, including how your data will be accessed, stored, and used.