Persona X™

    Persona X™ Market

    MarketDeal

    Turn research, customer conversations and pipeline notes into buyer signals your team can act on. Keep the sources, build shared understanding and carry what you learn into the next decision.

    Talk with us
    01

    Bring the evidence together.

    Research sets the market context. Your calls, notes and documents bring the buyer's reality into view.

    Turn existing knowledge into shared context

    Give personas, signals and chat one private library of files, calls and notes.

    Documentation
    MANY FORMATS · ONE LIBRARY
    Context
    Private library
    Every source lands on one private shelf. Personas, signals and chat all read from it.

    Put buyer evidence in market context

    Compare research with calls and notes. Trace where sources agree or differ.

    Documentation
    WHERE YOUR EVIDENCE MEETS THE MARKET'S
    Market research
    Both agree
    Your calls & notes
    Role timing
    Role timing
    Pilot first
    Pilot first
    no match yet
    What the market says on the left, what your buyers say on the right. Matches meet in the middle; anything left on the sides is a gap worth checking.
    02

    Find what matters to buyers.

    Check themes against independent sources, then see which needs and concerns matter to each role. New evidence suggests updates for your team to review.

    Separate agreement from repetition

    Separate independently supported themes from preliminary signals and evidence gaps.

    Documentation
    AN ECHO IS NOT A CHORUS
    Repetition
    5 posts · 1 origin
    Agreement
    4 sources · 4 origins
    Market research
    Discussions
    Calls
    Files
    1 independent
    Preliminary
    0 independent
    Waiting
    Five reposts of one thread stay one voice. Only independent sources landing on the same theme raise confidence.

    See what each buyer needs to decide

    See source-backed traits and buying journeys. Approve updates as evidence arrives.

    Documentation
    SAME CRITERIA, DIFFERENT WEIGHT
    Evidence-backed
    Assumed
    Revenue leader
    Technical buyer
    Finance lead
    ExampleEvery buyer is weighed on the same six criteria. What changes is how much each one matters to the decision.
    03

    Turn understanding into action.

    Give marketing and sales a shared plan, traceable answers and a record of what is confirmed. Saved context informs the next question, not just the current one.

    Align your team on one GTM plan

    Keep ICPs, positioning and messaging together, with version history and your approval.

    Documentation
    SIX PIECES · ONE PLAN
    GTM plan
    v1v2v3v4Approved
    Building the plan. Six parts, versioned and signed off by your team.

    Get answers you can trace back to evidence

    Ask across strategy, personas and documents. Check sources and save useful answers.

    Documentation
    EVERY ANSWER HAS ROOTS
    Every claim in an answer is rooted in a source you can open. Useful answers save straight into the plan.

    Know what is confirmed, and what is assumed

    Keep beliefs, sources and history in one memory shared by chat, Deals and MCP.

    Documentation
    BELIEFS HARDEN AS EVIDENCE LANDS
    Chat
    Deals
    MCP
    Each source drops in as its own piece. Dashed means assumed, solid means backed, green means your team confirmed it. Click a jar to add evidence.

    The work connects.

    Buyer understanding becomes more useful when the team can use it in live deals and customer-facing material.

    Deals

    Use your strategy and personas to review buying groups and next plays.

    Brand

    Start drafts from your buyer context, with approved claims and voice.

    Frequently asked questions

    Persona X™ Market is where you build your strategy and personas, watch your signals, and turn what you learn into drafts. It sits on your Knowledge Bank, so what it says traces back to something you added or something we researched.

    A deck persona is written once and goes out of date. These are live. Each trait has a source and a confidence level, new evidence suggests updates, and you decide what changes.

    From the market research Persona X runs when it builds a persona, from external sources such as analyst reports and public filings, and from what you add: calls, notes and documents. Each claim keeps its source, and AI-written research never counts as agreement.

    It tracks professional sentiment, currently from Reddit. It is one source type among several. A theme counts as corroborated only when independent sources agree.

    Yes. Connect Google Drive, OneDrive or Notion, or pick files from chat.

    You do. Persona X suggests, and your team decides.

    Start with what you have

    Map buyers from your calls and notes, with sources and confidence.

    Talk with us