👀 Be the first to know when we launch.
Our vision
To be the thought leaders and ecosystem builders in transforming organizations towards a human-centered future. We envision a world where every product and experience is designed with empathy, creativity, and the power to make a positive impact on people's lives.
Empathy
We prioritize understanding and empathizing with the needs, desires, and challenges of our clients and their users. We believe empathy is essential for creating meaningful and impactful solutions.
Collaboration
We foster a culture of collaboration, both within our team and with our clients. We believe in the power of collective intelligence and diverse perspectives to drive innovation and achieve exceptional outcomes.
Innovation
We embrace a mindset of continuous learning and innovation. We explore new ideas, technologies, and approaches to push boundaries and stay ahead in an ever-evolving landscape.
Our team is global
Though we got our start in the Bay, Persona X is proudly built by a global team.
With deep roots in Latin America and collaborators across time zones, we bring a wide range of perspectives, lived experiences, and ideas to everything we do.
Meet the team
Some of us design. Some of us write code. All of us care about building tools that help teams see their customers more clearly.
Daniel Castro
Founder Business & Sales
Caleb Ixca
Founder Product & Experience
Oswaldo
Lead AI Full Stack Developer
Nico
Lead Front-End Developer
Edson
Full Stack Developer
Our advisors
Our advisors are industry leaders, operators, and researchers who’ve scaled companies, built products people love, and challenged how businesses think about customers. Their guidance helps shape Persona X, from the way we model insight to the way we show up for our users.
Stacy Thal
Brand Strategy
Miguel Magana
AI Scientist
Woody Selick
CMO-GTM
Hugo
LATM Partnerships
Contact us
Start Chatting
👀 Be the first to know when we launch.
Our vision
To be the thought leaders and ecosystem builders in transforming organizations towards a human-centered future. We envision a world where every product and experience is designed with empathy, creativity, and the power to make a positive impact on people's lives.
Empathy
We prioritize understanding and empathizing with the needs, desires, and challenges of our clients and their users. We believe empathy is essential for creating meaningful and impactful solutions.
Collaboration
We foster a culture of collaboration, both within our team and with our clients. We believe in the power of collective intelligence and diverse perspectives to drive innovation and achieve exceptional outcomes.
Innovation
We embrace a mindset of continuous learning and innovation. We explore new ideas, technologies, and approaches to push boundaries and stay ahead in an ever-evolving landscape.
Our team is global
Though we got our start in the Bay, Persona X is proudly built by a global team.
With deep roots in Latin America and collaborators across time zones, we bring a wide range of perspectives, lived experiences, and ideas to everything we do.
Meet the team
Some of us design. Some of us write code. All of us care about building tools that help teams see their customers more clearly.
Daniel Castro
Founder Business & Sales
Caleb Ixca
Founder Product & Experience
Oswaldo
Lead AI Full Stack Developer
Nico
Lead Front-End Developer
Edson
Full Stack Developer
Our advisors
Our advisors are industry leaders, operators, and researchers who’ve scaled companies, built products people love, and challenged how businesses think about customers. Their guidance helps shape Persona X, from the way we model insight to the way we show up for our users.
Stacy Thal
Brand Strategy
Miguel Magana
AI Scientist
Woody Selick
CMO-GTM
Hugo
LATM Partnerships
Contact us
Start Chatting
Human first, technology second
Features
Integrations
Personas
Playbooks
Tailored Plans
Learn more
Blog
👀 Be the first to know when we launch.
Our vision
To be the thought leaders and ecosystem builders in transforming organizations towards a human-centered future. We envision a world where every product and experience is designed with empathy, creativity, and the power to make a positive impact on people's lives.
Empathy
We prioritize understanding and empathizing with the needs, desires, and challenges of our clients and their users. We believe empathy is essential for creating meaningful and impactful solutions.
Collaboration
We foster a culture of collaboration, both within our team and with our clients. We believe in the power of collective intelligence and diverse perspectives to drive innovation and achieve exceptional outcomes.
Innovation
We embrace a mindset of continuous learning and innovation. We explore new ideas, technologies, and approaches to push boundaries and stay ahead in an ever-evolving landscape.
Our team is global
Though we got our start in the Bay, Persona X is proudly built by a global team.
With deep roots in Latin America and collaborators across time zones, we bring a wide range of perspectives, lived experiences, and ideas to everything we do.
Meet the team
Some of us design. Some of us write code. All of us care about building tools that help teams see their customers more clearly.
Daniel Castro
Founder Business & Sales
Caleb Ixca
Founder Product & Experience
Oswaldo
Lead AI Full Stack Developer
Nico
Lead Front-End Developer
Edson
Full Stack Developer
Our advisors
Our advisors are industry leaders, operators, and researchers who’ve scaled companies, built products people love, and challenged how businesses think about customers. Their guidance helps shape Persona X, from the way we model insight to the way we show up for our users.
Stacy Thal
Brand Strategy
Miguel Magana
AI Scientist
Woody Selick
CMO-GTM
Hugo
LATM Partnerships
Contact us
Start Chatting
Human first, technology second
Features
Integrations
Personas
Playbooks
Tailored Plans
Learn more
Blog